I plan, create, and publish multi-platform content that grows audience engagement and drives measurable results. My work includes video production, campaign planning, analytics tracking, and cross-platform optimization for nonprofits, small businesses, and university organizations.
PROJECT EXPERIENCE
Pet Orphans of Southern California
(2024–Present)
Role: Social Media Manager & Content Creator
Platforms: Instagram, Facebook, TikTok, Nextdoor
Highlights:
Platforms: Instagram, Facebook, TikTok, Nextdoor
Highlights:
--- Produce videos, graphics, and promotional storytelling for adoptions, rescue, vet clinic, and grooming services
--- Develop short-form ads and educational content
--- Track engagement trends and audience behavior
--- Increase visibility through consistent posting and targeted messaging
Associated Students of Northern Arizona University —
ASNAU (2019–2020)
Role: Videographer and Social Media Editor
Highlights:
Highlights:
--- Created the Spring Carnival campaign
--- Shot, edited, colored, and published student event promos
--- Produced interviews with student senators
--- Recut long-form content into short-form social posts
Image Tech Designs (2018–2019)
Role: Video Producer for Social Media
Highlights:
Highlights:
--- Produced product videos, promo clips, and livestream content
--- Helped grow YouTube, Instagram, and Facebook presence
--- Created posting templates for consistent brand messaging
Beale Street Theater (2018)
Role: Digital Promotions
Highlights:
Highlights:
--- Promoted the renovated theater and upcoming performances
--- Created walkthrough videos, event teasers, and branded graphics
Wake Up Denim (2018)
Role: Content Creator
Highlights:
Highlights:
--- Shot and edited clothing ads for a small apparel brand
--- Produced lifestyle content tailored to the brand voice
ANALYTICS AND STRATEGY
I plan, schedule, and evaluate content using both in-app analytics and professional tools. This includes:
--- Instagram and Facebook insights through Meta Business Suite
--- TikTok analytics and trend tracking through TikTok Creative Center
--- YouTube Studio analytics for retention and audience behavior
--- Hootsuite for cross-platform data, scheduling, and performance reporting
--- Tracking impressions, reach, watch time, clicks, shares, and audience activity
--- Adjusting posting times and content strategy based on performance
--- Month-to-month performance comparisons and content testing (A/B thumbnail and caption testing)
